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Before we even begin, let's make something abundantly clear - if afraid you're in over your head by the genres or that this type of music doesn't pertain to your current favorites list on SoundCloud, think again.  

What this film accomplishes is remarkably simple by maintaining viewer engagement with references, not advertisements, to timestamps, venues, and events synonymous of the 35-year progression of EDM into the realm of today's popular music. So...

What is Popular Music?  

What is Underground?

What is EDM?

What is Dance Music?

See, there you go again, telling yourself that this doesn't pertain to you. Again, it does. 

Afro Jack's analogy of replacing an artists' genre label from underground to mainstream, then using that now mainstream artist to compare with someone else breaking through to mainstream, labeling that initial mainstream artist back to underground is a wonderful way to exhibit the progression of music while demonstrating the narrow-mindedness of fans not wanting THEIR artist to become a successfully popular mainstream figure. It's almost as if we're losing a part of self when other people like what we do, it's human nature. So, admit it - you've done it, we all have. Hence one reason this film is for everyone. 

From the turntable magic of mixing two records, in 1970's New York, to produce one danceable sound at clubs such as Paradise Garage to the early 1980's friendly electronic beats in Chicago, to a more robotic, industrial, raw sound at Detroit clubs like The Music InstituteWhat We Started provides a seamless transition between these time periods,  expanding into how this American produced vinyl ended up being electronically played at European clubs, outdoor field or warehouse rave parties to current global electronic festivals held today, such as Miami's three day Ultra Music Festival.  

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Written and Directed by Bert Marcus and Cyrus Saidi and Executive Produced by legendary BBC Radio 1 DJ, Pete Tong, What We Started continues the history of electronic music....all the while showcasing the very different progressions of three artists. Featuring legendary vinyl spinning producer Carl Cox, who began playing American produced records in the U.K., the self branding minded genius of Paul Oakenfold who gained worldwide notoritiy by opening U2's ZOO TV tour and playing more than 150 solo U.S. shows in one year to EDM's newest instant sensation, 21-year-old USB stick artist, Martin Garrix whose track Animals has been viewed over 1.1B times on YouTube and named worldwide DJ of the year twice already, in a refreshingly simple format. 

Bert Marcus

Bert Marcus

What We Started explores arguments in EDM that have ruffled feathers for years, mainly due to the technological advances we all have enjoyed in life.  Playing records vs prerecording tracks onto a USB stick for live performance, promoter Kobi Danan suggests that artists are just using "the technology that is available to you today" while Carl Cox asks if it is "dumbing down what made the craft, the craft?" 

But, with music, hasn't it always been up to individual interpretation to determine what is likable or even suitable?  

While it is well known that drugs have been a part of the music industry since the beginning of time, the popularity of ecstasy at raves in the 1990's led to worldwide outrage - blaming the music itself for the growing number of ravers rolling. The film details promoter Disco Donnie's tribulations during this time in a slightly skewed but otherwise truthful manner.

The natural progression of music as a whole, no matter what genre label you want to slap on it is beautifully illustrated with the general consensus of David Guetta's involvement with the Black Eyed Peas pushing EDM into the mainstream of popular music with the 2009 hit single "I've Got A Feeling."

A subplot of the film is the highlighted journey of Carl Cox's highly emotional final performance at Spain's Space Ibizia, where he had been the resident DJ since 2001, to Martin Garrix's tense hours before headlining the main stage at Ultra Music Festival's closing night, the youngest to ever perform. 

Carl Cox with Martin Garrix 

Carl Cox with Martin Garrix 

What We Started also includes differing opinions from Moby, Ed Sheeran, Louis Vega, Tiesto, Richie Hawtin, Sasha, Usher, Erick Morillo, Chip Eberhart, among others in this enjoyable, educational, smartly produced film.  


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