What information the Site collects
Information you provide directly to us:
You are not required to provide information directly to us in order to view the Site. However, when you use certain Site functions, such as when you register for certain services, access certain content or features, or directly contact the Site, we may ask you to provide information, including:
- contact information, such as name, email address, phone number, and mobile number;
- username and password;
- information posted in community discussions and other interactive online features;
- search queries conducted on the Site; and
- correspondence you send to us.
Information automatically collected when you visit and interact with the Site:
When you visit and interact with the Site, certain information may be collected automatically, including:
- your computer's Internet Protocol (IP) address;
- your browser type and operating system;
- the web pages you were visiting immediately before and after you came to the Site;
- activities within community discussions;
- web pages and advertisements that you view, and links that you click on, within the Site;
- your bandwidth speed and information about the software programs that are installed on your computer;
- aggregated data about email click-through rates and user video viewing;
- standard server log information; and
- information collected through HTML cookies, Flash cookies, web beacons, and similar technologies.
Information we collect from other sources: We may access information about you from third-party sources and platforms (such as social networking sites, databases, online marketing firms, and ad targeting firms), including:
- if you access third-party social networking services (such as Facebook Connect or Twitter) through the Site, your username and connection lists for those services
- demographic data, such as age range, gender, and interests;
- advertisement interaction and viewing data, such as ad click-through rates and information about how many times you viewed a particular ad; and
- unique identifiers, including mobile device identification numbers, that can identify the physical location of such devices in accordance with applicable law.
Please note that the Site may combine the information that we collect with information we obtain from third-party sources.
How we use the information that we collect
We may use the information that we collect to send you e-mail communications, such as editorial updates, information about your account or changes to the Site, and promotional messages about our own or our marketing partners' products and services. If you signed up for one of our email newsletters, we also will send you the newsletter that you requested.
With your consent, we may use your mobile number to send you promotions, notifications, or other services.
To provide you with an open, but also civil, discussion forum, we track user involvement in our community discussions. For example, we keep track of the ratio of how many flagged comments are eventually deleted in order to award badges to our most effective comment moderators.
We may use the information that we collect to fulfill your requests for products, services, and information. For example, we may use your contact information to respond to your customer service requests or to enable you to participate in features on the Site such as surveys, polls, sweepstakes, and message boards.
In order to learn more about how our Site is used, we aggregate and analyze the data that we collect. We may use this information, for example, to monitor and analyze use of the Site, to increase our Site's functionality, and to better tailor our content and design to suit our visitors' needs.