Augmented Reality

Fans can scan any Dreamworld package on their mobile phone to access the Coca-Cola Creations Hub, where they can unlock AR music experiences.

"I've been getting more and more into EDM/House music and I aspire to be a DJ one day making my own playlists and sets," Huston said.

The AR tech will also reportedly appear at Lollapalooza, Bonnaroo and Austin City Limits, among other major music festivals.

PIXELYNX is seeking the expertise of the team that made Pokémon GO a wild success.

They're really thinking outside the box.